Build The Dream. Honor The Human.™
Founder. Investor. Building a media company for women who refuse to break themselves apart to succeed.
Exited as CEO of #WeAllGrow Latina in 2025. Forbes Honoree. Kennedy Center Award Recipient. $Millions in economic impact. Still in the arena.
I don't do lanes. Neither should you.
✳
I don't do lanes. Neither should you. ✳
What I’m Building
I spent twenty years building companies that made other people wealthy. I was great at it. CES Innovation Awards. Forbes stages. An acquisition.
Then I made a choice. I stopped fitting into lanes that weren't built for me.
Now I'm building what I wish existed: a media and lifestyle company for women done breaking themselves apart to succeed. A newsletter reaching 10K+ subscribers. A podcast. A community of 140+ founders. An advisory practice. Products on the way.
I'm not teaching from the sidelines. I'm building in real time — and making room for the next generation to do the same.
This is the year of building differently. Of no gatekeeping. Of trusting your ancestors prayers.
The work I do. The rooms I've built. Pick yours.
Glow Up Hour
Free. Monthly.
For founders, creators, and leaders building the dream while honoring the human. Business talk meets life talk.
Decision Sprint
90-minutes. One powerful session.
For the decision you've been circling. You leave with clarity on what's in your way, what you want, and your next move.
Sovereign Architect
Six weeks.
For the woman ready to stop building from obligation and start building from desire. We rebuild the foundation so what you build next doesn't require you to erase yourself to sustain it.
Hi friend.
I've made a lot of people rich. Built platforms that scaled to 120+ countries. Won awards. Led acquisitions. Did all the things you're supposed to do.
And I used to squeeze myself into lanes to do it. Not anymore.
I'm the daughter of badass immigrants. Grew up in NYC — Washington Heights, the Bronx. First-generation everything. Queer. Multidimensional. Uncategorizable.
For me, life is school. I've learned that the most impressive thing isn't the business accolades or the stages or the press features. It's choosing to know yourself. To build again when the old version burns down. To share what you learn instead of hoarding it.
That's what I'm building now: a world where women help each other win. Where we don't compete for scraps — we build the table and buy the building. Where the next generation of founders doesn't have to figure it out alone.
A Syndicate.
This is just the beginning.
Decoded
Unfiltered truths and frameworks for decoding business, relationships, and the in-between. The lessons they never taught you in business school — but life did.
@vanessasantosleon
@vanessasantosleon
