How to Plan Your Social Media Content
By: Hafsah Siddiq of Salt+WhiteThe Ultimate Guide To Plan Your Social Media Content
How to Batch Content for Social Media
Content batching is one of my favorite strategies for creating valuable content your audience will love. Why? It helps you stay consistent, save time, and helps you repurpose your knowledge seamlessly across platforms. The more consistent you are with your content, the more followers and potential customers you will attract.
Here are 5 ways to stay organized and batch content for social media. Let’s dive in!
What Is Content Batching?
Content batching is when you set aside intentional time to focus on content creation, graphic designing, image curation, caption crafting, and digital strategy, allowing you to work smarter, not harder. You may want to dedicate a few hours or even a whole day, depending on how much content you want to cover, to creating.
With content batching, you’re able to focus your creative energy without jumping from task to task and can plan content weeks out in advance — creating a more cohesive (and stress-free) approach to your social media strategy.
How To Batch Content For Social Media
TIP #1: Brainstorm your content.
Content ideation doesn’t have to be stressful and it doesn’t have to feel like a chore. I recommend creating content based around the four content pillars: educational, inspirational, promotional, and entertaining. Here are some ideas for you to get started:
What are the most frequently asked questions?
What do your customers always ask about?
What is the biggest problem your target customer will identify with? How does your business help solve the problem?
TIP#2: Draft all your copy.
Take time to write the copy and set aside time in your calendar. Find a comfortable spot, put your phone away and get into it. If you’re new to creating content, don’t forget to set time aside to proofread, edit, and make any changes!
Drafting your content in batches is the best way to keep your voice consistent and this process makes it easier to stay on topic if you’re batching by category.
TIP #3: Create your visuals.
Strong imagery is an essential part of your brand’s visual identity. Not only does it help attract your ideal clients, but the imagery you choose to put out there is reflective of your brand and helps communicate your overall message.
Pro tip: Consider having a custom photoshoot for your brand. Repurpose the images and create brand new designs using Canva. Branded imagery is a worthy investment for any business rather than impersonal stock photos.
TIP #4: Organize your hashtags in a spreadsheet.
Create multiple hashtag lists based on your product categories and content pillars. Test different sets of hashtags and review the analytics afterward.
TIP #5: Use a template to stay organized.
Keep all your social media posts on track and create content that converts and provides your followers with actual value. Luckily, I’ve created the ultimate social media content calendar that includes templates for you to ideate your content topics, organize your hashtags, and plan out your posting schedule. The sheet is free for you to access and will go straight to your inbox.
Click here to access the Social Media Content Calendar Template (Free!).
Hafsah Siddiq, the owner of Salt & White, is a social media and marketing automation expert based in Los Angeles, California.
Hafsah loves collaborating with clients who are ready to expand their brand’s boundaries! Thoughtful marketing tells a story, and she empowers you to tell yours more clearly and beautifully.
