A board of advisors is critical in advancing and expanding your business.
Take your passion from concept to reality.
Define your secret sauce, get a framework to support business growth, have an accountability partner, understand your options about raising capital, and organize the chaos of running a business.
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Brand Strategy Coaching
One space available for Q1, 2023
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Purchase decisions are also emotional. My advisory practice goes beyond a P&L review. I work with founders to unblock self-limiting beliefs, hack their productivity & thinking to enable them to step into their power and build a purposeful business. Consider me your co-founder as we propel the next level of growth for you and your business.
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A great business coach is worth 10x more than what you will pay. A high-impact coach will help you get out of your comfort zone, help drive your success, and hold you accountable. You can continue to go on the way things are, or you can quantum leap and make sh*t happen for yourself.
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About My Professional Business Experience:
I was part of the start up team at Gilt.com charged with scaling the business and successfully expanding to 120 countries.
At a media company, I brought a longstanding print publication to become a digital leader in current news, entertainment, and fashion.
At Mastercard Labs, I led the evaluation, incubation, and launch of new product launches. I delivered a first-to-market IoT and VR Commerce device in the US and launched a digital API platform to drive mobile commerce in the everyday lives of over 12 million students across 6 markets: Mexico, Portugal, Brazil, Argentina, Chile, and Colombia.
I have over 16 years of leadership, marketing, product management, business development, business strategy, creative services, solution design, and start-up experience. I have a knack for horizon planning & product testing to future-proof a business.
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I only advise 2 founders per quarter. During our time together, we will have a 90-min strategy call where we plan the roadmap to growth. You also get scheduled guided calls, email support, worksheets to help assert your ideas, proven systems to help you stay organized, a strong foundation to allow you to build with purpose, and necessary business templates to support your goals.
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Your innovation journey starts with identifying the right process that will work within the unique context of your business. Once a process is identified, we work to develop a framework to ensure the main phases of innovation are included: discovering, creating, testing, and scaling ideas.
A great product strategy will position you for the next level of growth, support your marketing activities, and give confidence to your partners and investors in the future of your business.
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Idea Accelerator*
Building a brand is about the experience that people have when they interact with your business. The strategy for your brand is the compass that will help you navigate all the ups & downs that come with running a business.
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Have you ever wanted to “pick the brain” of an entrepreneur? If you have an idea and need direction on where to start, this focuses on developing your idea from dream or side-hustle to something you can begin to test & launch with confidence.
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A 3-hour strategy session where we cover: Idea/Concept Review, Customer Persona Identification, Business Foundations Mapping, Brand Positioning, SWOT Analysis, A/B Testing Principles & Guidelines, MVP Recommendation, Marketing Recommendation, A Resource Guide.
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This is an intensive session, but it allows you to understand the viability of your idea before you go on and spend thousands to build and launch it.
This 3-hour session is $888. To schedule please email: hello@vsantos.co
Save yourself time and money.
“Trying to find someone to give me actionable advice is as hard as picking winning lottery numbers. Save yourself the headache of combing through LinkedIn and Instagram to find someone to give you feedback. Working with Vanessa was an eye-opener on how to better position myself and my brand, and the key steps I need to take in order to make this idea an actual business.”
Jatnna A.
5 common pitfalls you can avoid by working with a strategic brand advisor:
❌ Difficulty in expressing your business mission & values
❌ Overwhelmed with where to start and what to prioritize
❌ Have little to no results with no clear direction on how to grow your business
❌ Spend thousands on resources and freelancers without clear indication of KPI’s
❌ Burn out because you believe you need to do this all on your own