Woman sitting in a director's chair wearing a black blouse with pink and white leaf patterns and blue jeans, with her short blonde hair styled in loose waves, against a plain white background.

Build the dream. Honor the human.


Vanessa Santos is The Audacious Mirror — strategist, investor, and storyteller redefining how women founders scale with clarity, power, and zero self-erasure.

Clarity is currency. Humanity is strategy.

✳

Clarity is currency. Humanity is strategy. ✳

Entrepreneur · Storyteller

I’ve scaled ventures, co-led an acquisition, advised culture-shaping startups, and invested in brands redefining media, wellness, and representation. But titles are just the surface. My vocation? Building worlds where women grow their businesses — and themselves — without losing who they are.


Every transformation starts in a room.
Which one is yours?

Vanessa Santos CEO #WeAllGrow Latina

Glow Up Hour

Person writing in a notebook with a magazine opened to a nature scene, on a white table with coffee cups and a laptop.

Decision Room

A woman in an orange dress is holding a lit matchstick in front of a black barbecue grill inside a restaurant decorated with colorful papel picado banners.

The Next Era

  • "How Vanessa Santos Builds Community and Fosters Joy as Co-CEO of #WeAllGrow Latina"

    ✳ Sweety High

  • "Ana Flores and Vanessa Santos want all Latinas to make their dreams come true — with a community of Latinas to cheer them on."

    ✳ TODAY.COM

  • "Latinas se unen para dar a conocer sus negocios bajo un solo techo."

    ✳ LA Times

Success is meaningless if you erase yourself.

✳

Success is meaningless if you erase yourself. ✳

A woman with long, curly brown hair wearing a gray blazer and matching pants, sitting on a bed in a hotel room, posing with her left arm resting on her knee and her right hand touching her head.

Behind The Mirror


I’m equal parts strategist, storyteller, and soul-expander. Yes, I can scale an 8-figure business — but the truth is, I’m also the queer, divorced, eldest daughter who once thought her worth came from fixing everyone else’s entanglements.

I’ve learned to stop abandoning myself for the sake of others (still a work in progress). I’ve loved deeply, pivoted spectacularly, and built brands that move culture forward.

I’m adventurous and a little rebellious. I feel everything. I ask questions that crack people open. And I have this strange gift for mirroring back someone’s brilliance — whether it’s a person or a business — until they finally see it too.

I channel that depth into advocacy for causes I believe in — from LGBTQIA+ rights to economic equity for underestimated founders — always from a place of sustainability, not self-sacrifice.

If you want the shiny highlight reel, that’s not me. But if you want the truth about what it takes to build something that feels like you, click over to my story. 🌈

Decoded

Unfiltered truths and frameworks for decoding business, relationships, and the in-between. The lessons they never taught you in business school — but life did.

Want to be part of my inner circle?

@vanessasantosfein

@vanessasantosfein

📍🇵🇷🇲🇽 Summer of love, family, friendships, learning and healing. Cooking with my mom in Puerto Rico was a gift… it healed something in me. Playing soccer on the beach with my family (even if it meant fracturing my toe) core memory. Travel
📍Sierra Nevada, Colombia 🇨🇴 when you take yourself out of the predictably of your environment, your inner environment can finally express itself. This incredible voyage put together by @ooto.live and my brilliant amiga @paula_duran was life changi
🎂 5/1 🤍 ♉️ 🪩 Saying how I feel has always come easily to me, yet goodbyes have always been a challenge. This past year has been a profound teacher, revealing lessons about love, loss, resilience, boundaries, self-love, and the intricacies of fri
Proof of life 👽. I’ve been in my own vortex... witnessing the illumination and demolition of this last quarter. This season demanded we bury self-sacrifice to make room for boundaries to bloom wild. We’ve all been thrust into the underw
There will be seasons where your well will feel empty because you’ve given more than you had capacity to give. During this time you’ll feel like a bad friend or business leader because so many people will reach out but your well cannot su
November…. A month to remember. I let myself just be… to feel it all… to savor the little moments… to give myself deep rest without guilt… to allow myself to receive. To commune with people who fill my cup. To conne