The DREAM Messaging Framework™
How to Write Brand Messaging That Sounds Like You — and Attracts the Clients You Actually Want
There’s a moment every founder reaches, the moment where your brilliance outruns your language.
You’ve lived the experiences.
You’ve built the expertise.
You’ve earned the receipts.
You know you’re the best at what you do.
And yet… when you sit down to write your messaging? Everything collapses into jargon, clichés, or AI coded, vague “coach speak.”
This isn’t because you’re unclear. It’s because you’ve never been taught how to translate lived wisdom into language that converts.
For years, I used what eventually became The DREAM Messaging Framework™ inside private client sessions, brand rebuilds, and advisory rooms.
It worked every time, not because it’s clever, but because it’s built on human psychology, emotional truth, and identity-level clarity.
Today, I’m giving you the methodology.
Because messaging isn’t about sounding smart. It’s about sounding like you, and saying the exact thing your ideal client was already thinking… but didn’t know how to articulate.
Why Most Smart Women Struggle With Messaging (and Why It’s Not Your Fault)
Messaging isn’t words. Messaging is perception architecture.
Your message determines:
Who feels magnetized toward you
Who self-selects out
The rooms you get invited into
The clients willing to pay premium
The opportunities that land at your feet
Most exceptional women don’t struggle with messaging because they lack clarity. They struggle because they’ve been conditioned to:
Soften their brilliance
Downplay their authority
Speak in “safe” language
Avoid polarizing truths
Use universal statements instead of precise ones
And when your messaging is vague? You attract vague clients. Vague budgets. Vague opportunities. Vague results.
The DREAM Messaging Framework™ fixes this because it forces you to speak from the root of your clients’ psychology, not from your resume.
The DREAM Messaging Framework™
A proprietary methodology created by Vanessa Santos (2025)
This is the system I’ve used to help founders, executives, and creators articulate the message beneath their message, the one that actually converts.
Here’s the full breakdown:
DREAM = Desire State → Reality Check → Emotional Triggers → Authority Position → Magnetic Invitation
D — Desire State
What your ideal client truly wants.
Not the surface-level goal… the identity-level transformation.
Ask:
Who are they trying to become?
What do they want to feel?
What outcome feels like relief?
What is the version of themselves they keep seeing in their future?
When you speak to someone’s desire state, you bypass the logical brain and land directly in emotional truth — the place where decisions are actually made.
R — Reality Check
Where they are now, and the story they’ve created around it.
Ask:
What’s their current struggle or pattern?
What keeps them up at 3am?
What are they secretly afraid might never change?
What have they already tried that didn’t work?
Your messaging must begin where they actually are, not where you wish they were.
E — Emotional Triggers
The emotions that drive their decision-making.
Ask:
What do they fear will happen if nothing changes?
What frustration are they done tolerating?
What possibility excites them?
Emotion creates urgency. Emotion is the bridge to action.
This is not about manipulation btw, it’s about honesty. Your clients buy because they want to feel differently than they do right now.
A — Authority Position
Why YOU are the guide they trust.
This is where most people collapse into credentials.
But your authority lives in:
Your lived experience
Your pattern-recognition
Your methodology
Your worldview
The transformations you’ve facilitated
The identities you’ve lived through
Authority is not “I’m qualified.” Authority is “I see you more clearly than you see yourself.”
M — Magnetic Invitation
How you invite them toward the transformation, not the transaction.
Ask:
What is the next aligned step?
What does relief look like for them?
What language feels like safety, not pressure?
How does your Human Design influence the way you invite?
Because selling isn’t what you do. Selling is how someone feels in your presence.
When your messaging is aligned with your energy type:
Generators + Manifesting Generators → lead with enthusiasm
Projectors → lead with insight and recognition
Manifestors → lead with vision
Reflectors → mirror what needs to be seen
The invitation becomes magnetic — because it becomes true.
Why I Embedded Human Design Into This Messaging Methodology
Most people think messaging is about knowing the right words. It’s not.
Messaging is about knowing yourself — how you speak, how you create, how you lead, and how your energy naturally moves through the world.
This is why I embedded Human Design into The DREAM Messaging Framework™.
Not as aesthetics. Not as spirituality. But as energetic operating system (your internal system) clarity.
Because you cannot build a message that represents your brand if the voice behind it is fighting its own wiring (aka design).
You’ve seen it:
Manifesting Generators trying to sound linear
Projectors forcing visibility without recognition
Generators pushing content that drains them
Manifestors shrinking their visionary power
Reflectors absorbing everyone else’s tone but their own
When you write against your design, your messaging becomes:
inconsistent
misaligned
exhausting
disconnected
and ultimately ineffective
When you write with your design, your messaging becomes:
effortless
resonant
recognizable
sustainable
This matters because your brand voice needs to work with your nervous system, not against it.
Human Design helps you understand:
how you communicate
how you initiate
how you attract
how you guide
how you hold space
how you express truth
And once you know that? Every word becomes more accurate. More alive. More you.
This is why the DREAM Messaging Framework™ integrates design-based invitations:
Generators + Manifesting Generators: your magnetism is energy and enthusiasm
Projectors: your authority is insight and recognition
Manifestors: your power is initiation and truth-telling
Reflectors: your brilliance is reflection and calibration
When your messaging honors your energetic blueprint, it becomes:
consistent across platforms
easier to create
more emotionally truthful
instantly recognizable
and aligned with the identity you’re becoming
This is not about adapting to the algorithm. This is about articulating your brilliance in a way your system can sustain. Messaging is not performance. Although it can be if it reads cinematic… and that’s a good thing. It’s authenticity, expressed with precision. Human Design helps you do that with less effort and more impact.
How to Use This Framework Immediately
Here’s the simple flow:
Write the Desire State in one clear sentence
Name the Reality in their actual language
Identify the Emotions that drive behavior
Position your Authority through lived experience
Craft a Magnetic Invitation aligned with your energy
And then check your work:
✓ Is this precise?
✓ Is this emotionally intelligent?
✓ Is this something only you could have written?
✓ Would your ideal client feel seen?
✓ Does it sound like human truth, not AI fluff?
If the answer is yes — the message will convert.
Why I Built This
For years, I believed selling was about what I said. But the truth is: selling is how I feel. When I felt misaligned, anxious, depleted, or unclear - every message I wrote reflected that. BUT, when I felt grounded, sovereign, and connected to my purpose, every message landed with precision.
The gap wasn’t strategy. The gap was marketing psychology.
I created the DREAM Messaging Framework™ because I wanted women to stop contorting themselves into marketing archetypes that weren’t designed for them.
This system helps you name:
who you serve
why they need you
what they are navigating
and how you guide them
…without performing, posturing, or pretending.
As markets become more saturated, consumers become more discerning. People choose the leader who feels like relief, not pressure.
Your message is how they know it’s you.
xo,
Vanessa
If You Want Support Applying This to Your Brand
1. Join Glow Up Hour — free.
A monthly space for women building without self-erasure. Peer connection → clarity → elevation.
2. Book a Decision Sprint — if you want my eyes on your patterns.
90 minutes to witness yourself, reclaim your authority, and articulate your message from your power, not your exhaustion.
Your message isn’t what you write. It’s what people feel when you speak from truth.
And when you do? You become the one they’ve been searching for.
Copyright © 2025 Vanessa Santos. The DREAM Messaging Framework™ is a proprietary methodology created by Vanessa Santos for developing psychology-driven, identity-aligned brand messaging. All rights reserved.